Automotive

Bayerischer Motoren Werke

For BMW's new high-end luxury class of vehicles, a new strategy and communications platform was needed to distinguish it from the rest of the brand.Working with Serviceplan Hamburg, the result was a new name, logo and even a new naming system for the models. These days it has even become the naming system for the entire range.

the bmw 7 series is shown in a dark room
the bmw 7 series is shown in a modern building
bmw 7 series ad

Hyundai

The 2017 Hyundai Tucson European Campaign for

Saint Elmo‘s

HYUNDAI The Switch
AimaqvonLobenstein/Saint Elmo's

smart

For BBDO Berlin

smart - no worries
KATALYST

MINI

For Serviceplan Munich

a magazine with a picture of a mini cooper

Audi

For St.Elmo’s, Berlin

Audi Wind (EN)
AimaqvonLobenstein/Saint Elmo's
ad for audi in germany

VW

volkswagen a3 vw vw vw vw vw vw vw v
ad for the audi q7
robust wie - robust wie - robust wie - robust wie - rob